# Clop - Press Kit

## About

Clop is an image, video, PDF and clipboard optimiser for macOS. Copy large, paste small, send fast. While Clop runs, every image you copy is optimised to the smallest possible size with minimal to zero loss in quality, ready to paste in any app.

It shrinks screen recordings as small as screenshots, downscales and crops images and videos with hotkeys, optimises files by drag and drop or Preset Zones, and compresses PDFs to fit under email limits. Everything happens on-device, with no cloud services.

## Key Facts

- **Developer:** The low-tech guys
- **Website:** [lowtechguys.com/clop](https://lowtechguys.com/clop)
- **Platform:** macOS 13.0+ (Ventura and later)
- **Price:** €15 one-time purchase
- **Licensing:** One-time purchase for up to 5 Macs. 14-day free trial, then Free mode (clipboard optimisation and downscaling stay free, other features limited to 5 per session)
- **Source:** Open source, GPLv3 ([github.com/FuzzyIdeas/Clop](https://github.com/FuzzyIdeas/Clop))
- **Install:** `brew install clop` or download from [lowtechguys.com/clop](https://lowtechguys.com/clop)

## Features

- Automatic clipboard optimisation: every copied image is shrunk and ready to paste
- Screen recordings optimised as soon as you stop recording
- Downscale and crop images and videos with hotkeys or floating buttons
- Drag and drop onto the drop zone, with Preset Zones for one-drop actions
- Convert to webp, GIF, mp4 and other compatible formats automatically
- macOS Shortcuts and Automations support
- Upload with Dropshare, shelve with Yoink and Dockside
- PDF optimisation to fit under email limits, plus crop-pdf for any device
- Uses Apple Silicon's Media Engine for battery-efficient video encoding
- Everything runs on-device, no cloud services
- Clop SDK for integrating optimisation into your own apps

## Use Cases

- Emailing screenshots and screen recordings without hitting size limits
- Pasting optimised images straight into chat, docs and notes
- Preparing images for websites and blogs
- Compressing PDF scans and illustrations to attach them
- Converting HEIC, tiff and mov to widely compatible formats
- Cropping PDFs to fill an iPad screen for distraction-free reading

## The Name

Clop is the Romanian word for a traditional straw hat with a high crown and raised conical brim, worn as an adornment on days of celebration. We thought "**Cl**ipboard **Op**timizer" sounded a bit too technical and didn't roll off the tongue. We're Romanian ourselves, so we kept a little piece of our traditions alive in the name.

## Technical Details

Clop uses battle-tested open source encoders: `pngquant`, `jpegoptim`, `gifsicle`, `ffmpeg`, `libvips`, `gifski` and `ghostscript`. The app is licensed under GPLv3 and the source code is available on GitHub.

## Included Assets

- `clop-icon.png` (app icon)
- `clop-icon-shadow.png` (app icon with shadow)
- `clop-screenshot.png` (app screenshot)
- `clop-clipboard.png` (clipboard optimisation results)
- `clop-screen-recordings.png` (optimised screen recordings)
- `clop-downscale.png` (downscaling an image)
- `clop-file-shelf.jpeg` (Yoink and Dockside integration)
- `clop-crop-pdf.png` (crop PDF to fill iPad screen)
- `clop-hat.png` (the traditional Romanian clop hat)
- `clop-clipboard-demo.mp4` (clipboard optimisation demo)
- `clop-downscale-demo.mp4` (downscaling demo)
- `clop-presets.mp4` (Preset Zones demo)
- `clop-pdf-demo.mp4` (PDF optimisation demo)

## Contact

For press inquiries, reach out at [lowtechguys.com/contact](https://lowtechguys.com/contact?app=Clop)
